ARK360 Brand Guide & UI Kit
The operating system for build-to-rent.
The standards that keep ARK360 consistent across every surface, from a proposal to a production console. One mark, one palette, one voice.
What ARK360 stands for
Our purpose is simple: let people spend their effort on what only people can do. We build intelligent, governed systems for high-stakes, regulated property and construction work, so the teams who run it can focus on the judgment only they can bring.
Amplify human excellence, so that what we build leaves the world better than we found it.
ARK360 is built around a single product, BTR OS, for a single sector, Australian build-to-rent. We hold governance, audit and compliance from the first line of code, and we ship into live operations.
Brand pillars
Property is the domain
We specialise in property. We know the workflows, the systems and the compliance because we have shipped inside them.
Built for the people inside
The resident, the worker, the occupant is who the software is for, not the org chart.
Governed and compliant by design
Access control, audit trails and compliance built in from the start, never bolted on.
Less friction, more done
We remove operational friction so teams focus on the work that matters.
Production over prototype
We ship into live property operations and stand behind what runs.
Built to endure
Made to hold up in regulated property and government environments for the long term.
The mark and wordmark
The mark is a rounded hexagon split into six segments: a complete, all-around view of a system. It pairs with the ARK360 wordmark, set in Inter with a bold ARK and a light 360.
Horizontal · primary · light backgrounds
Horizontal · reversed · navy or dark imagery
Stacked · primary · narrow or square placements
Stacked · reversed · navy or dark imagery
Mark only · primary
Mark only · accent
Mark only · reversed · avatars, app icons, favicons
Misuse
Palette
ARK Navy carries weight and trust; ARK Teal is the signal of intelligence and the single accent. Used sparingly, the teal does the work. Tap any swatch to copy its hex.
Brand
Navy & ink scale
Neutrals
Functional
Type system
Inter is the single brand typeface. Weight does the expressive work: heavy and tight for display, regular for reading. JetBrains Mono labels anything technical, the system readout voice carried from the product surface.
Display, headings, body, UI. Weights 300 to 800.
Labels, tokens, code, data and timestamps.
Scale
Weights
The hexagon system
The six-segment hexagon is the brand's structural device. Use it as a section marker, a list anchor, or a quiet background watermark. Icons share its language: 1.5px strokes, rounded joins, geometric and even.
Solid · primary
Teal on navy · accent
White on navy · reverse
Tint · watermark
Even stroke weight, rounded terminals, 24px grid. Lucide is the recommended base set.
How ARK360 sounds
An honest practitioner. Plain verbs, sentence case, no filler. We earn trust by being specific, not by being clever or grand. Claims are evidenced, and we never use an em dash.
- +Lead with what was built and what it does.
- +Use active voice: "Save changes", not "Submit".
- +Name things by what people control and recognise.
- +Keep one job per sentence.
- +Quantify outcomes you can stand behind.
- ×Reach for "leverage", "synergy" or "best-in-class".
- ×Hide the system behind jargon the reader did not ask for.
- ×Apologise in errors or be vague about what happened.
- ×Inflate. If it is a proof of concept, call it one.
- ×Use em dashes. Use a comma, a colon, or a full stop.
Design tokens
The numeric system every component is built from. Spacing runs on a 4px base, so layouts stay on a predictable rhythm.
Spacing
--s-1tight insets, icon gaps4px--s-2chip padding8px--s-4control padding, card gaps16px--s-5card padding24px--s-7block separation48px--s-9section rhythm96pxRadius
--r-xs4px--r-sm8px--r-md10px--r-lg14pxElevation
--e-1resting cards--e-2hover, dropdowns--e-3modals, popoversComponent library
Live components built from the tokens above. These are the building blocks for ARK360 product interfaces and client consoles.
Product Engineering
Problem to shipped product, owned end to end.
Governed AI Adoption
Security, onboarding and architecture for the enterprise.
| Service | Environment | Status | Last deploy |
|---|---|---|---|
| BTR OS | Production | Operational | 17 Jun, 09:14 |
| Access Gateway | Production | Degraded | 17 Jun, 08:02 |
| THR Agent | Staging | Building | 16 Jun, 21:40 |
Putting it together
The system on its two home surfaces. Light for documents and reading, navy for product chrome and presentation.
Resident access
42 active credentials across 3 buildings.